Effective meetings F2F and virtually

Hybrid Meeting is new Brainstorming!

The New Yorker writes here about the effectiveness of familiar-to-all Brainstorming procedure, and what could be more efficient than that:

In 1948, creativity guru Alex Osborn published his bestselling book ”Your creative power”, which outlined the principles of Brainstorming. Here, raw ideas are presented freely, with no criticism of negative feedback whatsoever. The aim is to get as much ideas as possible, with a great number of outright ridiculous in them – on purpose. The evaluation of the ideas would follow in the next phases, in order to find the actually feasible ones.

The principles of brainstorming were scrutinized in following years by the academic community. First, in Yale university in 1958, an empirical study was performed with two groups of students: one group was instructed according to the brainstorming principles; the control group was instructed to produce ideas on the same challenge, but working by themselves.  The New Yorker writes:

The solo students came up with roughly twice as many solutions as the brainstorming groups, and a panel of judges deemed their solutions more “feasible” and “effective – –  Numerous follow-up studies have come to the same conclusion. Keith Sawyer, a psychologist at Washington University, has summarized the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.

So how to get your team to clearly outperform brainstorming? How to get ideas and suggestions from individuals, and then pool them together in the team? Try a Hybrid meeting

  1. Let your team think though your challenge on their own, and taking their own time producing their own ideas and suggestions.
  2. In order to pool the ideas, let your team to discuss their suggestions in pairs to make a few common suggestions for all, that are more considered, from various angles.
  3. Get your team together to wrap up the suggestions and select the best ones for further actions.

Read more here about Hybrid meeting.

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